Rihanna took to Instagram to announce the launch of her latest fragrance, RiRi’. The promotional image features Rihanna in big hair, pearls and a hue of pink reminiscent of Marilyn Monroe’s famous pink number in Gentlemen Prefer Blondes. The fragrance bottle takes center stage above a caption that read,
“Excited to announce my newest fragrance ‘RiRi’… coming soon! #ThisIsRiRi”.
This scent (or the campaign at least) is a complete departure form her previous efforts, trading in Rogue’s hard and sexy edge for a more sweeter approach. The top notes include accords of mandarin, cassis, rum and passion fruit. Its floral heart captures flowers of pink freesia, jasmine, orange blossom and honeysuckle. The base notes are Indonesian sandalwood, skin musk, Siam benzoin and vanilla.
The perfume will come in three sizes of Eau de Parfum when it hits stores in September.