San Francisco based streetwear label, Black Scale VV introduces their latest women’s Spring/Summer 2015 collection titled, “Hanami. Translated to “flower viewing, “Hanami” is the Japanese traditional custom of enjoying the beauty of flowers. Shot in the midst of Japan’s sakura blooming season, photographer Cherry Chill Will perfectly captures the mix of a traditional celebration with the brand’s modern aesthetic. The lookbook is modeled by Black Scale Women’s Designer Kim Matulova, and features a slew of pieces from skirts and dresses to an eye catching dip dyed button down. Check out more below, and head over to Black Scale VV’s online store to shop the collection.